When I went to www.yahoofinance.com and clicked on the news section, I saw a little section in the bottom right hand corner of their page titled RSS feeds. When I clicked on the orange RSS button under the RSS feeds title, I was directed to a page that displayed the most recent news feeds within Financial News, as well as a link you can click in order to subscribe to the yahoo finance RSS feed very simply and easily. After going back to the original yahoofinance news page, also under the RSS feeds title, was another link explaining how to create your own RSS page on myyahoo! , as well as information defining RSS and how you can benefit from these direct feeds. This page also made it simple to select from a variety of popular RSS feeds from many other popular sites such as Craiglist, NY Times, Forbes, etc.